Precision Platform is a desktop application that serves as an end-to-end resource for planning, vetting, and executing programmatic business. It’s resources are meant to enable and inform programmatic planners and strategists to make their clients more competitive. Consisting of a repository for certified vendors known as Verify, a hub for programmatic capabilities and updates called Knowledge Center, and way to leverage date from major ad tech platforms on the Analytics Suite.
Project
Publicis Precision platform
Role
product design lead
Year
2019-2020
The problem
Programmatic hand-on-keyboard users were experience pain points around a lack of access to centralized insights, knowledge, and evaluation resources spread across multiple products and offerings.
Efficiency
Eliminate tedious workflows associated with generating actionable insights and operational processes.
Revenue
Create new incremental services / offerings via our unique position in the marketplace to generate new revenue streams.
Performance
Deliver joined / automated insights to enable data driven optimizations that maximize performance and client ROI.
Growth
Investment into expanding the utilization of our assets to grow our capabilities and deliver differentiation in a crowded landscape.
The process
Along with my product owner and team, assessed the offerings and weighted their value for the user based on requirements gathering sessions. Using that prioritized list, I created prototypes for what would be in scope for a Minimum Viable Product. After gathering feedback on the prototypes we were able to develop a roadmap for the product and have been executing against it.
verify redesign
Publicis Media’s proprietary certification program measuring the services and capabilities of the industry’s leading technology vendors against established Groupe standards.
legacy usability
The legacy version of Verify was severely outdated and difficult to navigate. We conducted usability studies with internal users to ascertain pain points and how best to solve for them.
whiteboarding sessions
Global Search logic
Mapping sitemap logic based on User Feedback
UX functionality of user dashboard
knowledge center
Agency-accessible portal helping talent enhance their programmatic acumen through discovery of Precision capabilities and industry updates.
analytics suite
A collection of advanced business intelligence solutions that leverage data from all major Ad tech platforms to help client teams shape powerful programmatic strategies and tactics.
