I was approached to create a identity mark and flexible branding system a long-running series of beer cans and bottles. I created each illustration and helped with naming and marketing to suit each individual beer as it rolled out over 10 years. I created over 30 labels, handled pre-press duties, branding of the brewery, tap handles, signage, and more for this multi-award winning microbrewery out of Denton, Texas.

Project

BRanding & Packaging, Armadillo Ale works

Role

Creative director

Year

2010-2020