Collin Lewis

Armadillo Ale Works is a small, award-winning, craft-brewery based in Denton, Texas. I created beer labels and branding over the course of 10 years.

The IBM Institute for Business Value is a worldwide organization that is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines. They required visualizations for their findings that were optimized for the iPad and an application framework to house these studies.

A series of posters to promote the Red Cross' work centering around the domestic disaster relief efforts with the California wild fires and the flooding caused by Hurricane Katrina.

Mello Yello is a highly refreshing citrus beverage that has enjoyed a cult-like following for over 20 years, but in order to survive it would have to expand its reach beyond this devoted following. The brand team asked us to help them introduce the beverage to the millennial generation while not alienating their current loyal consumers. 

We tapped into the heritage of this iconic brand and sought to design packaging that is reminiscent of the original but updated to appeal to millenial’s love of vintage.

The Smarter Cities Challenge is a three-year program developed by IBM to address some of the critical challenges facing cities by contributing the time and expertise of our top experts from different business units and geographies, putting them on the ground for three weeks to work closely with city leaders and deliver recommendations on how to make the city smarter and more effective. 

IBM Research tasked me to create visual representations for their articles detailing some of their many breakthroughs in a variety of fields of study.

IBM tasked me to create a means of educating their newly social IBMers on basic cyber security protocol. I provided both design and art direction that utilized a bold iconographic style that would most easily convey the information. 

A selection of identity work from a variety of clients from diverse fields ranging from food and catering to financial services to apparel.

Each year, Pratt Institute's yearbook is designed by a group of design students who pitch the best concept. The book can take any form and use any concept, as long as it includes the names of each graduating student.

In 2008, I, along with a team of four other students, created the concept of the yearbook as a case study of life as a student at Pratt. It began with a simple survey of students and faculty alike, which yielded the design and writing of the entire 112-page book.

Created with Ellie Clayman, Elizbabeth Dilk, Andrew W. Kay, and Kaitlyn Pepe. Photography by Matthew Fisher.

Prattonia has been featured in:
Print Magazine's 2009 Regional Design Annual
I.D. Magazine's 2009 Annual Design Review
CMYK Magazine issue #42 for Aspiring Creatives
HOW Magazine's International Design Competition issue

A second edition was printed in 2010.